Annie and the Democratic Party are aiming to show New Hampshire voters that Bass is not progressive, and why this is a bad thing. They once again attack him in an advertisement, pointing out that he is the “same Charlie Bass who voted to increase national debt 4 times”. In my opinion, Kuster is aiming her adds towards voters who don’t know much about the fundamental issues and instead are relying on the little information that they have to cast their vote come November. She wants to portray being a “progressive” politician as a positive thing, and makes it clear that as said progressive candidate she will do just the opposite of what Bass did during his previous 12 years in Washington.Democrats all across New Hampshire seem to be singing the same tune as Annie, and a group in Stafford County created these bumper stickers to promote their message to voters. They hope that the stickers will get across the point that the progressive actions of Democratic Candidates have accomplished greats things in the past, and given the chance will continue to accomplish great things. But will it work? It’s been seen that many voters aren’t entirely educated on the candidate’s platforms; all they have upon which to cast their votes are the advertisements they’ve seen and conversations they’ve overheard. Because these stickers send a positive message instead of a negative one, they may be just what Kuster, and Democrats all over the nation, need.

I'm really fascinated by the fact that "progressive" is now being used as a pejorative in campaigns. It seemed to me like a lot of liberal activists and politicians began calling themselves "progressive" at least partially because negative campaigning by conservatives were quite effective at turning the word "liberal" into an insult. It has to make you wonder, will liberals/progressives pick a new word now?
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